Stories move people, people move brands.

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Hi, I'm Romali.

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Over the last 10 years, I've worked with some incredible brands and even more incredible people. From Tata Motors and Diageo to NPCI, Whisper and Oberoi Realty, my journey has taken me across categories, campaigns and countless cups of coffee, each one fuelled by a simple question: "What if we tried this?"

As a Creative Director, I've always been fascinated by the role stories play in shaping how brands are remembered. My work sits at the intersection of strategy and creativity—finding the emotional truth at the heart of a brand and turning it into ideas, campaigns and experiences that people connect with.

Over the years, I've built campaigns, launched projects, mentored writers and worn many hats. But at the heart of it all is a simple belief:

Stories aren't decoration. They're direction.