Work
Experience
January 2023 - January 2024
Salmon and Co - Creative Director, Copy
Planning, ideating, and strategizing social media campaigns.
Work on pitches.
Taking care of BAU content
Mentor writers.
January 2022 - October 2022
The Glitch - Creative Director, Brand Strategy
Planning, ideating, and strategizing social media campaigns.
Work on pitches.
Mentor teams of writers.
August 2021 - December 2021
Working on blogs, social media posts, pitches, and campaign ideas.
Freelance Writer
May 2021 – August 2021
Planning, ideating, and strategizing social media campaigns, working on website copies, working on pitches.
Mentoring and guiding copy teams.
Experience Commerce, Mumbai – Group Copy Head
September 2019 – February 2021
Working on campaigns, ideating and planning social media campaigns, writing blogs, website content, proof reading content.
Handled a team of 4 copywriters.
Fulcro, Mumbai – Copy Supervisor
April 2018 – August 2019
May 2016 - April 2017
Ideating, conceptualizing, and creating content for digital campaigns, writing blogs and handling social media.
Ideating, conceptualizing, and creating content for print, radio, TVC, digital, and blogs.
Rage Communications, Mumbai – Assistant Manager – Social Media
Onads Communications, Mumbai – Copywriter
May 2015 - April 2016
Worked on press releases, social media campaigns, and marketing ideas for the channel. Also handled social media pages.
Travelxp, Mumbai – Content Writer
June 2014 – October 2014
Worked as a bridge between the client and the agency for Aditya Birla Group Annual Awards – 2014.
Fountainhead Digital, Mumbai – Client Servicing Executive
Education
2014 - 2016
Master's Degree in Creative Writing
During my Master's program, I honed my skills as a writer and learned new techniques to help me craft compelling stories. Click here to read some of my favorite pieces from my portfolio.
2010 - 2014
Bachelor's Degree in English
My Bachelor's degree in English provided me with a strong foundation in literature and critical thinking. Click here to read some of my favorite pieces from my portfolio.
Skills
& Expertise
As a writer and creative director, I have expertise in:
- Copywriting
- Branding & Identity
- Social Media Strategy
- Content Marketing
Click here to learn more about my process and how I can help you tell your story.